eLearning Marketing

7 Tips To Turn Customer Testimonials Into Valuable LMS Marketing Material – Education Article

How To Turn Customer Testimonials Into Valuable LMS Marketing Material Research shows that 92% of customers read online testimonials before deciding to make a purchase. 72% of these customers believe that positive reviews point to a trustworthy business. A further 88% trust these reviews as much as they do personal recommendations. From these statistics, it is clear that testimonials increase the credibility of a business. Therefore, they are invaluable in LMS marketing material. People like doing business with their friends. Positive…

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7 Golden Rules Of LMS Promotion On LinkedIn – Education Article

LMS Promotion On LinkedIn: 7 Golden Rules To Follow When LinkedIn started back in 2002, it was a place where people could make professional connections. You could touch base with current colleagues, former workmates, and industry peers. The fastest way to build a network was to link your account to your email or phone book. It sent automated invites to contacts from your inbox or address book that already had LinkedIn accounts. This then gave you access to their networks.…

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6 Tips To Create An eLearning Marketing Infographic Readers Instantly Share – Education Article

How To Create An eLearning Marketing Infographic Readers Instantly Share Statistics don’t lie. Well, they can, if you misinterpret them, but they generally give a pretty accurate view of the situation. Let’s look at a few online metrics. I’ve already mentioned that visuals score 200% higher than words. When looking at content, most of us remember 20% of what we read and 90% of the graphics. While infographics contain both words and pictures, 87% of people never bother to read the…

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7 Golden Rules Of LMS Promotion On Facebook – Education Article

LMS Promotion On Facebook: 7 Golden Rules To Follow When Facebook started, it was a purely social medium. We used it to connect with old friends and make new ones. We posted shareworthy personal pictures and liked each other’s updates. Today, Facebook is a marketing machine. Brands use it to reach customers, and some are more successful than others. Many brands have even abandoned their websites in favor of their Facebook pages. To an LMS company, this isn’t advisable, but…

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7 SEO Tips That Can Drive More Traffic To Your LMS Landing Page – Education Article

How You Can Drive More Traffic To Your LMS Landing Page: 7 SEO Tips To Consider With so many LMS companies emerging, the industry has become more competitive. You want to convey the most important details about your eLearning service and snag some conversions from your LMS landing page. SEO is an important part of content marketing and it does count when measuring conversion rates. Most people will write content for search engines, forgetting that the content is meant for human…

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7 Ways To Promote Your eLearning Organization TODAY – Education Article

How To Promote Your eLearning Organization TODAY Most people would imagine that developing the best eLearning courses or software is all that it takes to get people interested in your brand. Unfortunately, there’s a lot more to it than that. eLearning is a relatively new concept for some organizations, who still believe that a classroom setting is the best way to learn a new skill. As such, eLearning organizations need to embark on a serious marketing campaign to convert some of…

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